I enjoy hanging out with friends, drinking beverages, and having a wonderful dinner time. However, a significant challenge arises when not everyone can fully immerse themselves in these moments due to the responsibility of driving their cars. As everyone knows, intoxicated driving is both illegal and dangerous. Moreover, it can be unsafe to park the car in an obscure parking lot. What if your car is stolen by a thief? Additionally, you might not want to rely on Uber to get home and leave your car behind, especially considering the high cost of around $40 for just 30 minutes of Uber driving. I would like people to revel in parties without any concerns and also provide an opportunity to get home safely. I conducted extensive research to determine the level of interest and potential usage of this TAGO app.
Role: UX Researcher, UI Designer, Product Designer
Research
I researched eight people, and 80% said that they had an experience that they were not able to drink since they brought their cars. and 5 of them said they will use this TAGO app. The participants agreed that Uber cost is expensive to get their place, and they mentioned that they were frustrated when they could not join the gathering. Also, 87.5% of participants answered that it would be safe if the users could choose the driver.
Based on these opinions, I would like to create a designated driver app which is named TAGO.
Mood Board
Colours & Fonts
Persona
I set up two people - one male & one female - as personal. Tago is not only for drunken people but those who can not or who do not want to drive also can use it. The main point of the Tago is the designated driver app, so every driver who has their own car can access and use this app.
Wireframe
A&B Testing
The left screen is A and the right screen is B. The first design was A because I thought scrolling down for users would be easy even though the screen was boring. However, I revised the design to B which is horizontal scrolling since it has an animation and users can see the map and the drivers' locations on a screen. Moreover, screen B has an animation, so users can find that which driver they choosed.
Screens
For the starting screen, I put the main logo, Log In screen, Register -user info and car info. On the page of gender selection, the screen has the option to choose a female driver when the user is female.
For the main page, you can see your location destination, and the drivers' location. You can input your current location and the destination that you want to go. Users can also pick the driver on the Drivers page. Users can scroll left and right, or click the TAGO logo if they want to pick the nearest driver from them. The photo cards show the information of drivers - Name, age, the date when they got their driver's license, and how much they are away from the user. Users can read the introduction of the driver and confirm their driving. Users also can share their journey to their family or friends, and report the driver if they have any issues with them.
At the end of their journey, users can evaluate the drivers and give them tip. The final page is the feedback page, so users can share their experience with TAGO. They are all skippable. When users skip those screens, then they go back to the main page.
You can access and execute the prototype of TAGO. Please press R or click the restart button right below.
Final Thought
As I am from Korea, I'd love to figure out what differences between Korea and Canada. One thing I found is that Koreans bring their cars to a party or a dinner, and they designate a driver who can drive their cars and bring them back to their place, which is not common knowledge in Canada. I am assuming that people, who are intoxicated or do not have the ability to drive, do not need to go back and forth to bring back their cars the next day or do not have to consume a lot of money for Uber since designated drivers have driven their vehicles. Developing this idea was truly interesting to know how people think about the designated driver and how to make the users feel safe.